Wednesday, February 26, 2014

There Is No Excuse for MLS Listings Without Photos

[Published Feb. 27, 2014, in the Jeffco editions of the Denver Post's YourHub section and in five Jefferson County weekly newspapers]

As you may know, Metrolist, Denver’s MLS, adopted a dramatically better platform last November, and one of that platform’s features makes it totally unnecessary to have new listings without any photographs.

With the old system, called Prime Access, agents had to enter each listing first, then upload photographs only after the listing was “active.”

The new platform, called Matrix, allows an agent to enter a listing as “Incoming” and complete uploading of photographs, virtual tours and all other details before changing it from “Incoming” to “Active.”

Agents need to use this feature so that their new listings have pictures immediately.

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