[Published Nov. 6, 2014, in the Jeffco editions of the Denver Post's YourHub section]
On September 22, 2014, Metrolist, Inc. filed a trade name form with the Colorado Secretary of State claiming the name “REcolorado” as a trade name. The corporate name remains “Metrolist, Inc.” but the trade name filing allows the company to use only the name “REcolorado” to identify itself. Golden Real Estate, Inc. filed the same form back in 2007 claiming the trade name “Golden Real Estate” so that we could use it without “Inc.” to identify ourself and, more importantly, to prevent any other entity from so identifying itself.
This was a smart and somewhat inevitable move for Metrolist, which had already encountered conflicts with companies which used the name “Metrolist” in other states. The move also makes sense now that the company’s sole website is www.recolorado.com. This had, until earlier this year, been Metrolist’s public-facing website only, which downloaded data from a separate website used by brokers and agents. Merging both functions into a single website using CoreLogic’s “Matrix” platform was a powerful and revolutionary change which I have written about previously.