¨ Agents (or others) who don’t edit their email signatures to fit their recipients. It’s so easy to remove inappropriate items before clicking “Send”. Some of the signature files fill an entire screen with pictures, logos, boastful statements, links for searching for homes on their website. Not only can these elements be edited out before sending to, say, a fellow Realtor, most email programs allow you to have different email signatures for original emails vs. replies or forwards.
¨ Agents who don’t enter their own listings in the MLS, and then don’t read what their office assistant has entered.
¨ Agents who don’t put up “Under Contract” signs on their listings because they want to keep getting phone calls from buyers to sell them another house. If a sign says “for sale” but it’s not available to buy, isn’t that misrepresentation?
¨ Agents who say they were named a “5-Star Professional” by 5280 Magazine, when the magazine has absolutely nothing to do with the paid advertising supplement inserted in each September’s issue.
¨ Agents who exaggerate their level of success to prospective clients, knowing that without MLS access they can’t verify what they are told.
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