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Thursday, June 19, 2014

Real Estate Commission Takes a Stand on “Coming Soon” Listings

[Published June 19, 2014, in the Jeffco editions of the Denver Post's YourHub section. An abbreviated version also appeared in five Jefferson County weekly newspapers.]

I’ve written before about the increasingly common practice in this seller’s market of listing agents promoting their listings well before they are put on the MLS. (See my April 24th column, which is archived at  This month the Colorado Real Estate Commission (CREC) took on this issue from a consumer’s perspective (which is their duty) and issued a position statement (CP-44) that addresses the matter well — and quite concisely.  The document recognizes that there can be valid reasons for promoting a listing as “coming soon,” but if the listing agent’s motive is to earn more money by finding an unrepresented buyer and thereby not sharing his commission with another licensee, then that violates license law by not serving the client well.

The position statement cites the requirement of licensees, when acting as agents, to “exercise reasonable skill and care for the seller” and, further, “pro-mote the interests of the seller or landlord with the utmost good faith, loyalty, and fidelity.” A licensee serving the client as a transaction broker instead of as an agent still has the obligation to “exercise reasonable skill and care,” and CP-44 states that failure to inform the seller of the “material risks or benefits of a transaction which are actually known by the broker” would violate that requirement to exercise reasonable skill and care.

The position statement states that “a broker who places the importance of his commission above his duties, responsibilities or obligations to the consumer who has engaged him is practicing business in a manner that endangers the interest of the public.

The dilemma facing the CREC, the MLS, and Realtor associations as enforcement bodies has been how to determine whether the agent has informed his client of the “material risks” of not maximizing the exposure of the listing by putting it on the MLS — that is, the risk of not getting the highest price for his/her home.

In my April 24th column I pointed out that only the CREC can create mandatory forms, but while the commission did not create a form to deal with this issue, it did conclude by saying that “The manner in which the broker and seller… agree to market the property must be memorialized in writing in the listing contract prior to any marketing being performed.”

This is a reasonable and, in one sense, better approach than creating yet another stock paragraph in the listing agreement which could easily be overlooked by the client.  I would have liked an additional sentence in CP-44 along the following lines: “If said statement within the listing agreement contains a limitation of exposure to the full market, it should also contain a sentence that the seller acknowledges that such withholding of the listing from the full market could result in obtaining a lower purchase price for his/her property.”

Nonetheless, we do have a good start at making agents and transaction brokers comply with the law requiring them to put the client’s interest above their own.

The National Association of Realtors (NAR) found it newsworthy that Colorado’s real estate commission had taken this position, making it the lead item in a recent email to members and asserting that no other state’s real estate commission had taken such a position. I suspect other states will follow Colorado’s lead.

 You can read the full text of CP-44 at

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